For the trade

Everything you need to sell it.

Tech sheets, high-resolution bottle shots and POS — downloadable, current, and in one place. No login, no form, no waiting on a rep to email a PDF.

Tech sheets Request a rep visit

The case

Why Hazel & Axe earns the placement.

The category is crowded with wines that are competent and forgettable. This one has three things that are hard to fake: a scored track record, a winemaker with a verifiable pedigree, and a story a server can repeat correctly after hearing it once.

94 ptsDecanter · 2023 Cabernet

Preceded by 93 points for the 2022. A repeatable score, not a one-vintage accident — which is what makes it safe to build a facing around.

4 SKUsOne label family

Sauvignon Blanc, Chardonnay, Merlot, Cabernet. A complete by-the-glass program or a four-facing shelf set from a single supplier in a single price band.

3 countiesNapa · Sonoma · Mendocino

Block-level sourcing across the North Coast, with Napa fruit in the reds. Real provenance behind a California appellation.

On-premise

Alcohol in check and acid intact means these wines pour across a whole menu rather than one section of it. The Merlot in particular fills a gap most books have stopped defending — a savory, Right-Bank-minded red that solves the table where one guest wants red and the food is not steak.

  • Staff training one-pager and tasting script available below

Off-premise

A ninety-four-point Cabernet under forty dollars is a pitch that does its own work. The white pair gives you seasonal rotation from the same supplier, and the packaging reads premium at ten feet — which is the only distance that matters in a retail aisle.

  • Case cards and neckers, print-ready
  • Four-facing set or single-SKU Cabernet entry
  • Bottle shots on white and transparent, cleared for retailer e-commerce

Downloads

Tech sheets & sell sheets

Download everything (ZIP)
PDF2025 Sauvignon BlancTech sheet · 1 page↓ PDF2024 ChardonnayTech sheet · 1 page↓ PDF2024 MerlotTech sheet · 1 page↓ PDF2023 Cabernet SauvignonTech sheet · 1 page · 94 pts↓
PDFPortfolio sell sheetAll four wines · 1 page↓ PDFStaff training one-pagerTasting script & talking points↓ ZIPPOS kitCase cards, neckers↓

Imagery

Bottle shots & brand assets

Cleared for retailer e-commerce, distributor portals and menu use. Both a white-background and a transparent PNG for every SKU, plus label flats at print resolution.

ZIPAll bottle shots4 SKUs · white + transparent↓ ZIPLabel flatsFront & back · 300dpi↓ ZIPLogo filesSVG, EPS, PNG · light & dark↓

Distribution

East Coast and growing.

Hazel & Axe is represented in market by Monsieur Touton Selection. If your state is not listed, we would still like to hear from you — tell us the market and we will route it.

See where to buy

  • New York / New Jersey

    Monsieur Touton Selection

  • New England

    Monsieur Touton Selection — Massachusetts, Rhode Island, Connecticut

  • Mid-Atlantic

    Monsieur Touton Selection — Pennsylvania, Delaware, DC/Maryland, Virginia

  • Southeast

    Monsieur Touton Selection — North Carolina, Florida

  • Open markets

    Inquiries welcome — get in touch.

Buyer questions

Answered before you ask

Who makes the wine?
Robert Smith. A research internship at Gallo, a harvest at Quintessa, Covert Estate alongside luxury winemaker Julien Fayard, and Head Winemaker at Quixote working with Philippe Melka. The 2023 Cabernet Sauvignon was Kevin Morrisey’s final vintage for Erikson & Caradin. All wines from the 2024 vintage forward are Robert’s. Hazel & Axe is made in the Erikson & Caradin cellar in Napa Valley.
Why does the label say California and not Napa?
Because the blend draws from Napa, Sonoma and Mendocino counties. Sourcing block by block across the North Coast is what allows Napa-quality structure at this price point; a single-county appellation would force a compromise on either fruit or price.
What is the oak regime?
The 2023 Cabernet spends twelve months in 100% second-use French oak — no new wood. The Sauvignon Blanc sees none. The Chardonnay is aged six months in concrete egg with 5% new French oak. Specifics per wine are on each tech sheet.
Can we get samples and staff training?
Yes. Use the form below or contact us directly and we will route the request to the distributor in your market.

Get in touch

Request samples or a rep visit

Tell us the account, the market and what you are trying to fill. We will connect you with the distributor covering your territory.

Prefer email? Contact details are here.